While Dorothy Lane Markets may be best known for its Killer Brownies and other freshly prepared bakery items, the three-store independent has also carved out a reputation in IT. , uses technology in the same way it markets foods -- to please its customers. Thus, Dorothy Lane has become one of the more innovative practitioners of targeted marketing through the analysis of loyalty card data, something many chains have yet to achieve. The loyalty system ensures that its best customers are ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.