MADISON, Wis. -- The Wisconsin Milk Marketing Board is officially launching the first phase of a long-term branding strategy on April 1 to enhance the national marketing appeal of Wisconsin cheese. will be found only on products made in a Wisconsin plant by licensed Wisconsin cheesemakers, according to WMMB officials. Consumers in focus groups organized by WMMB over an 18-month period said they hold strong, positive perceptions about the quality, value and tradition of Wisconsin-made ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.