MADISON, Wis. -- The Wisconsin Milk Marketing Board is officially launching the first phase of a long-term branding strategy on April 1 to enhance the national marketing appeal of Wisconsin cheese. will be found only on products made in a Wisconsin plant by licensed Wisconsin cheesemakers, according to WMMB officials. Consumers in focus groups organized by WMMB over an 18-month period said they hold strong, positive perceptions about the quality, value and tradition of Wisconsin-made ...

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