MADISON, Wis. -- The Wisconsin Milk Marketing Board here is launching next month what it terms its largest ever national promotion for Wisconsin cheese. It offers consumers a grand prize of $10,000 and 2,500 instant win prizes of 60 minutes' worth of free domestic phone calls. Some 18,000 point-of-sale kits are being distributed to supermarkets. Customized kits are available for merchandising in the dairy, deli or cheese shop sections of the store, and contain sweepstakes entry forms, case ...
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