GROCERS ARE THROWING a much-needed lifeline to celiac sufferers who for years have felt isolated by their disease. But there is room for improvement, say shoppers who want retailers to heed their advice: Gluten-free sampling shouldn't be treated like your run-of-the-mill demo, said Lisa Garza of Bainbridge Island, Wash. Rather than doling out gluten-free bites during the week, make an event out of it that's hosted once a month in the evening. This way it serves as an outing where shoppers ...

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