Barbara Daugherty is no stranger to point-of-purchase advertising. Along with being involved in the POP business for almost 20 years, she has been active in Point of Purchase Advertising International for more than a decade. Daugherty took her role at POPAI to a new level this year when she became POPAI's board chairman. Her one-year role ends in March 2004. Prior to being named chair, she served as treasurer and vice-chair. Daugherty is the second brand marketer to serve as POPAI's board ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.