NEW YORK -- Females between the ages of 30 and 49 are the fastest-growing, smartest, most powerful generation of women ever and manufacturers need to design their marketing campaigns with that in mind, advised Ken Dychtwald, president and chief executive officer of Age Wave, a lifestyles consulting company. As these women grow older, their buying power -- which is considerable already -- will only continue to grow, making them increasingly attractive to brand marketers. The golden rule for ...
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