NEW YORK -- The $3 billion market for food bars is expected to more than double by 2007, thanks in large part to the popularity these items enjoy among U.S. women, according to The U.S. Market for Food Bars, a new report published by Packaged Facts here. The market includes nutrition bars, energy (or sports) bars, granola bars and cereal bars.
ed. Marketers want to appeal to these consumers by focusing on the portability and wholesome ingredients in their food bar products. New offerings such as Clif Bar's Luna line and PowerBar's Pria line are aimed specifically at women, and feature flavors like Cherry-Covered Chocolate and Strawberry Shortcake. Packaged Facts, a division of MarketResearch.com, produces research reports on a wide range of consumer industries.