THE U.S. NUTRITION INDUSTRY grew a healthy 9.3% overall in 2005 for total sales of $75.4 billion, up from $69.0 billion in 2004. Growth was led by double-digit increases in natural and organic personal care and household products, up 15% each; and natural and organic food, up 13%. Functional foods grew 9% in 2005 and dietary supplements trailed the pack at 4.5%. With each new generation, Americans are growing more concerned about health — a concern described in terms of longevity, ...

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