NEW YORK -- Organizers of a high-profile global e-marketplace for the consumer-products industry last week said the business-to-business venture will launch early in the fourth quarter and rapidly add services. At a press conference held here last week, the venture, first announced about three months ago, was given a name: (trans for crossing or movement and Ora for boundaries, based on its origin in the Greek language). Organizers laid out a scenario of rapid buildup in ...

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