Supermarkets are challenged to win true shopper loyalty with programs that deliver real value for their best customers. Jim Hertel, senior vice president, Willard Bishop Consulting, Chicago, said supermarkets need to dramatically rethink how their loyalty programs reward shoppers. He noted supermarkets haven't been nearly as successful as loyalty programs in the airline and hotel industries, "where people live and die to get points. The issue is how to make these programs worthwhile as a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.