Foils and wraps may not elicit much excitement, but the categories have become the standard-bearers and must-haves of Center Store's nonfood offerings. The items are easy to merchandise and require little promotion, retailers told SN. Innovations in materials have improved the convenience factor and, therefore, their appeal, operators added. The products and their extensions basically sell themselves at Joe Wilkin's IGA, a single-unit operation located in Colquitt, Ga. "We don't promote ...

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