CHICAGO -- Point-of-Purchase Advertising International presented the Wm. Wrigley Jr. Co. here with its Chief Award for the company's contributions to the in-store advertising industry. The Washington-based trade association of the POP ad industry annually hands out the award for excellence in in-store advertising and ethical business practices. Dick Blatt, POPAI president and chief executive officer, commended the confectioner for its success in retail-based brand marketing. "The Wrigley ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.