POMPANO BEACH, Fla. -- A new Christmas dinner package provided a nice surprise for Xtra Super Food Centers here. So did whole, roasted pigs. The dinner -- a picnic pork shoulder with rice and beans -- targeted the Latino community, and it apparently hit its mark. From just five of its stores, situated in areas with a large Latino population, Xtra Super sold 1,789 of the dinners at $18.99 each. "We were amazed. I knew they'd sell, but not like that. We got $35,000 in sales we wouldn't have ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.