Retailers are working to take better advantage of the promotability of frozen food on more of a year-round basis. They are getting some help from manufacturers in the task, but the main obstacle to exploiting frozens' high promotability is the retailers' challenge alone: space. Frozen food executives interviewed by SN said that, where they can, they are expanding display space, but often they are faced with a freeze on department square footage, or even a reduction. Their tactics include: ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.