Retailers are working to take better advantage of the promotability of frozen food on more of a year-round basis. They are getting some help from manufacturers in the task, but the main obstacle to exploiting frozens' high promotability is the retailers' challenge alone: space. Frozen food executives interviewed by SN said that, where they can, they are expanding display space, but often they are faced with a freeze on department square footage, or even a reduction. Their tactics include: ...
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