Beverages are not just for quenching thirst anymore. Nowadays in the beverage aisle you can find drinks that claim to enhance memory, provide resistance against a cold, or increase energy. The beverage category is flooded with sports drinks and nutraceuticals touting health benefits. While sports drinks are designed to replenish electrolytes, nutraceuticals are meant to address a broad range of health issues. "We mainly see the sports drinks purchased as after-exercise beverages," says ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.