GREENWICH TOWNSHIP, N.J. -- When independent ShopRite retailer Joseph Colalillo began thinking about what direction to take for the design of a new store here, the first thing he did was consult with shoppers. The new store, opened in late May, was to be the largest by far for Colalillo, president of the three unit Flemington, N.J.-based Colalillo ShopRite. So he thought speaking with consumers about what worked and what didn't work at his stores was an important move in designing a format ...

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