Joel Percy

Joel is an experienced loyalty and CRM executive with deep retail personalization and data monetization expertise. At Loblaw Companies in Canada, he helped design, launch and run PC Plus, one of the world's first fully personalized digital rewards programs. He has also consulted with retailers around the globe on the design of personalized marketing programs. He is currently the Regional Director at Eagle Eye, where he helps clients grow loyalty and drive sales by building digital connections with their customers.