Amity K. Moore

Articles by Amity K. Moore
TREASURE HUNT AT IGA FOR KIDS 
CHICAGO--IGA Stores here organized a kids' treasure hunt to encourage children to explore store aisles and become familiar with their hometown IGA."One
NOT BITTER, NOT SWEET 
Despite recent growth among sugar-free items and the introduction of vitamin-fortified sweets, the "better-for-you" candy dirigible simply hovers, only
HEALTHY GROWTH IS EXPECTED FOR FORTIFIED LINES 
Healthy food consumption for many of today's consumers means eating a diet chock full of vitamins and nutrients, as well as foods low in fat, cholesterol
BABY BATTLE 
By bringing in an array of hard and soft goods for infants and toddlers, retailers are hoping to pull shoppers back into their baby aisles and show that
IN-DISPENSABLE 
The dispensed-water category may look like a modest, low-profile customer service, but it is a surprisingly profitable one for supermarket retailers.In-store,
MAGAZINES HIT THE ROAD FOR PROMOTION EVENTS 
In an effort to drive magazine sales at the retail level, publishers are collaborating with supermarket retailers and have hit the road this summer with
THE SOY SOLUTION 
Despite slow integration and sporadic distribution, sales of shelf-stable nondairy milk substitutes have continued to rise.Grocery retailers and manufacturers
COOL CONVENIENCE 
More refrigerated coolers in the grocery aisles are a sure sign that some retailers have turned meal solutions up a notch.Supermarkets are using coolers
PROMOTING OUTSIDE THE BOX 
Retailers have begun to realize that cross promoting magazines can pay dividends beyond greater sell-through. Efforts to merchandise selected titles within
INNER-CITY VISTAS 
Urban consumers are seeing greater selection and product diversity in the grocery aisles, now that larger supermarket units are returning to the inner
PRIVATE LABEL AND BEYOND 
Wyeth Nutritionals, St. David, Pa., has expanded beyond private-label offerings to a "master control label" under the Babymil and Babysoy brand names.As
TIDYMAN'S FINDS NEEDLE IN HAYSTACK HIKES SALES 
GREENACRES, Wash. -- As a result of its first "Needle in the Haystack" promotion, Tidyman's here successfully boosted sales on products in every department,
CREATURE COMFORTS 
Supermarkets are stocking a greater assortment of products for birds and small animals, as part of an ongoing effort to effectively compete in the pet
DEGREES OF DIFFERENCE 
MISSOULA, Mont. -- The Buttrey Food & Drug Stores Co. unit here uses locally made products, ethnic foods and natural and organic choices as points of
ROSAUERS' 12-HOUR SALE INVIGORATES TRAFFIC 
SPOKANE, Wash. -- Rosauers' 12-Hour Produce Sale, held recently, generated significant store traffic and sales, SN observed during a visit to the independent's

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