Retailers are seeking innovative ways of putting traditional in-store sampling to work, and in many cases their techniques are catching on. Supermarket chains look to leverage greater sales and marketing opportunities...
COLTON, Calif. -- What's in an in-store sign? Perhaps an incremental sales lift of more than 40% for regular-price products, and 80% to 90% for reduced-price products for Stater Bros. Markets here, Stater officials...