Anne Sherber

Anne
Sherber
Articles
WARNER SPOTLIGHTS FOURTH CATALOG PROMOTION 
PALM BEACH, Fla. -- Supermarkets will have another opportunity next year to bolster their lagging VHS sales with the latest installment in the series
FISHING FOR TEENS WITH LICENSES CALLED DIFFICULT 
NEW YORK -- Appealing to children with popular licensed products appears to be a natural, but for supermarkets that go after the cash-flush teen segment
THE GAMES MAKERS PLAY 
LOS ANGELES -- As the industry prepares for the Electronic Entertainment Expo (E3) here next week, May 11 to 13, retailers will soon witness media convergence
CROSS PROMOTIONS BACK "QUEST" 
BURBANK, Calif. -- When "Quest for Camelot," Warner Home Video's entry into the fourth-quarter children's film sweepstakes, makes its home video debut
SEQUELS TO STAR IN DIRECT-TO-VIDEO PREMIERES 
It will be like a multiplex in the aisles when an unprecedented number of direct-to-video movies debut in supermarkets late this year.Retailers will have
STUDIOS OFFER BACK-TO-SCHOOL PRODUCTS 
NEW YORK -- General- merchandise buyers can expect another onslaught of licensed entertainment and character properties from the major studios for back-to-school.The
DANIELLE STEEL EXCLUSIVE CONTINUITY RETURNS 
TROY, Mich. -- Anchor Bay Entertainment here is signing up chains for the second wave of its Danielle Steel continuity that is available exclusively to
ACTIVE INTERACTIVE 
As interactive software gradually becomes a mass-market category, more supermarkets are cutting CD-ROM titles into their product mix.The interactive software
HOT SALES 
Summer has traditionally been the weakest period for video sell-through. But responding to consumer demand for year-round video sales, the studios are
BANDAI, DISNEY TO BRING ANIME INTO MAINSTREAM 
Anime, the highly stylized animation genre from Japan, may soon leap into the mainstream with family-oriented sell-through product well-suited to supermarket
INCENTIVE PROGRAMS FROM STUDIOS DRAWING MIXED RETAILER REVIEWS 
Supermarket reaction has been mixed on the incentive programs offered to increase copy depth on hit rental titles from Warner Home Video, Burbank, Calif.,
STUDIOS LOOKING TO TOTS TO DRIVE LICENSED TIE-INS 
NEW YORK -- If the playthings at the American International Toy Fair last month were any indication, the studios have committed themselves to hooking
SPRINGING UP 
Hollywood still fervently believes in the video rental business, which is good news for supermarkets.Rental revenues dropped 4.2% last year, according
USED TAPES ARE CAST INTO SALES SPOTLIGHT 
In addition to A-title rentals and high-profile sell-through products, many supermarket video departments are expanding another product category: previously
A&E BETS ON LOW PRICES TO BUILD INTEREST 
NEW YORK -- Special-interest video, documentaries in particular, has never been a very active category for supermarket video departments. Shoppers attracted

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