Account-specific marketing has become a real part of today's consumer goods business. For manufacturers to gain the attention needed to differentiate or grow a brand, they must work with retailers. Account-specific...
Much has been said of the re-engineering concept in business lately. Typically cataloged under the heading of "market driven" or "more responsive," the reality of efforts to date in the consumer packaged goods...
Mention the words Efficient Consumer Response these days and get ready to stand back. The responses you'll get will range from outrage to flat dismissal to simple confusion, whether you're talking to retailers or...
