Carlene A. Thissen

Carlene
A. Thissen
Articles
WHAT'S IN STORE? 
Scan-downs, also called Pay-for-Performance, are programs in which manufacturers pay retailers allowances based on units sold rather than cases shipped.
WHAT'S IN STORE? 
The One to One Future," by Don Peppers and Martha Rogers, Ph.D., is an excellent overview of what they see as the future of marketing -- building relationships
WHAT'S IN STORE? 
Unlike recent years, 1995 wasn't filled with great technological changes, new coding structures or dynamic new program concepts. It was a year of continued
WHAT'S IN STORE? 
Brand managers and anyone in the manufacturer's organization who has anything to do with coupons should understand about good coupon design. Let's have
WHAT'S IN STORE? 
Developments in technology can often change the way we do business, but innovations don't mean re-inventing the wheel every time. It can mean building
WHAT'S IN STORE? 
At the Fourth-Annual Electronic Marketing Conference, co-sponsored by Retail Systems Consulting, Supermarket News and Brand Marketing last month, all
WHAT'S IN STORE? 
The fourth-annual Electronic Marketing Conference will be held Aug. 13 to 15 in Tarpon Springs, Fla.When the first conference was held four years ago,
100 YEARS AND STILL COUNTING 
The spring conference of the Association of Coupon Processors was one of the best conferences I've been to in a long time. The theme was "100 Years and
WHAT'S IN STORE? 
There's been a lot of talk about the relationship between manufacturers and retailers, and the "power shift" that has occurred. Years ago, manufacturers
WHAT'S IN STORE? 
The recent Association of Coupon Processors meeting was one of the best conferences I've attended. Excellent speakers, excellent topics. Of particular
WHAT'S IN STORE? 
As usual, there were very few manufacturers, albeit more than last year, at the Food Marketing Institute's annual MarkeTechnics convention last month.
WHAT'S IN STORE? 
Lately I hear a lot of people talking very "knowledgeably" about the quality of scanner data. These people lament with absolute certainty, "If we could
WHAT'S IN STORE? 
We're seeing a lot of published information on various types of data lately. So let's take a brief look market research data used in the food industry.There
WHAT'S IN STORE? 
I was impressed with the first industrywide Efficient Consumer Response Conference held Jan. 19 and 20 in Dallas. The original target attendance number
WHAT'S IN STORE? 
Everything I say here today will be made obsolete by technology tomorrow," said Glen Griffiths of McNeil Laboratories recently. I agree. Technology can
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