Publix Promotes Shrimp Sustainability
LAKELAND, Fla. — As part of an Earth Day promotion Publix will donate $1 (up to $40,000) to the Sustainable Fisheries Partnership for each purchase of a 1-pound bag of Gulf shrimp through April 24. The promotion kicked off April 11.
Hy-Vee Cookie Bandit Strikes Again
WEST DES MOINES, Iowa — The Hy-Vee Cookie bandit — a woman dressed Zorro-style with an eye mask, hat and cape — has been delivering cookie samples to area schools, religious institutions and business.
H-E-B Opens New Beauty Department
SAN ANTONIO — Celebrity make-up artists and hair stylists attended the grand opening of a “new and improved” beauty department at an H-E-B Plus store here.
Ahold Keen on Scanner App
SCHAUMBURG, Ill. — The Scan It mobile shopping technology is a critical element of Ahold USA’s digital strategy, Erik Keptner, Ahold’s executive vice president of marketing, said yesterday in a session at the Shopper Marketing Summit.
Millennials Turn Up the Radio
SCHAUMBURG, Ill. — Digital and social media play a big role in the pre-shop behaviors of Millennials, but surprisingly, so does a more traditional medium: radio.
MillerCoors Leverages Digital to Intercept Consumers
SCHAUMBURG, Ill. — Digital marketing is a valuable tool in motivating consumers to consider MillerCoors brands while outside the retail environment, Mark Weslar, the brewer’s director of customer marketing, said at the Shopper Marketing Summit.
Apps Emerge as Key Walmart Strategy
SCHAUMBURG, Ill. — Walmart plans to launch Print Plus, a mobile app that brings its print ads to life, an executive of the chain said during an educational session on day two of the Shopper Marketing Summit.
Coca-Cola Addresses 'Total' Multicultural Plan
SCHAUMBURG, Ill.— Responding to research showing African-Americans favor frozen meat and seafood, Coca-Cola Co. created a custom carbonated soft drink display in the frozens department at Piggly Wiggly stores.
Sponsored by: Tyson Deli
