LAKELAND, Fla. — As part of an Earth Day promotion Publix will donate $1 (up to $40,000) to the Sustainable Fisheries Partnership for each purchase of a 1-pound bag of Gulf shrimp through April 24. The promotion kicked off April 11.
SCHAUMBURG, Ill. — The Scan It mobile shopping technology is a critical element of Ahold USA’s digital strategy, Erik Keptner, Ahold’s executive vice president of marketing, said yesterday in a session at the Shopper Marketing Summit.
SCHAUMBURG, Ill. — Digital marketing is a valuable tool in motivating consumers to consider MillerCoors brands while outside the retail environment, Mark Weslar, the brewer’s director of customer marketing, said at the Shopper Marketing Summit.
SCHAUMBURG, Ill. — Walmart plans to launch Print Plus, a mobile app that brings its print ads to life, an executive of the chain said during an educational session on day two of the Shopper Marketing Summit.
SCHAUMBURG, Ill.— Responding to research showing African-Americans favor frozen meat and seafood, Coca-Cola Co. created a custom carbonated soft drink display in the frozens department at Piggly Wiggly stores.