Craig leads Willard Bishop’s expansion efforts through business development and strategic alliances. Retailers across the country have benefited from Craig’s expertise in competitive positioning, pricing, operations, category management, CPFR and activity based costing. Prior to joining Willard Bishop, Craig led business development efforts for Prescient Applied Intelligence, Milton Merl Associates and Crossmark. Craig is a frequent speaker at industry events such as FMI, GMA, NGA and CGA. Craig’s insights have also appeared in a number of publications, including Dallas Morning News, Supermarket News and the Wall Street Journal.

Craig earned his B.S. degree in Packaging Science and Technology from the Rochester Institute of Technology.