Supermarkets are highly selective in adding natural and organic products, but they are more likely to embrace items from brands that truly understand their needs. That was the consensus of a panel discussing this topic during the Supermarket News Health and Wellness Summit at Expo West in Anaheim.
Retailers need to be aware of three key “game changers” — digital-first, hyper-localization and in-store/on-shelf — to stay ahead of customer needs this year, according to a presentation Monday by Nielsen at The NGA Show in Las Vegas.
From curation to beacons, retailers need to explore new ways of connecting with radically changing shopper bases, according to speakers during the final sessions at FMI's 2015 Midwinter Executive Conference in Miami Beach.
Generation Y is drawn to retailers who are authentic, help them learn about food, and care about local communities, said Justin Dye, EVP and COO, East Region, New Albertsons at the FMI Midwinter Executive Conference in Miami Beach.