Fred Pfaff

Fred
Pfaff
Articles
INSIDE CHOICE 
Many years ago, a retailer's biggest question was, 'Am I going to sell a sign on the front of the store?' " says Bob Southerland, vice president of marketing
GETTING SHOPPERS WHERE THEY LIVE 
Once upon a time, retail marketing meant "merchandising" -- setting an attractive shelf, promoting special offerings in newspapers and sampling in the

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