MICROMARKETING IS GAINING WIDER USE
NEW YORK -- Brand marketers are turning to micromarketing tools that tie consumer buying patterns to specific stores through more efficient use of data
TWO ROUTES TO SAVINGS
Supermarkets have found two ways to improve efficiency and save money on transportation. Paradoxically, one gives them greater control, while the other
APT SAYS IT'S TIME TO GET ON-LINE
NEW YORK -- This is the year for marketers to hitch their brands to the rising star of electronic marketing, according to an executive with Advanced Promotion
FARM FRESH ROLLS OUT ANTI-THEFT TAGS
NORFOLK, Va. -- Farm Fresh here is rolling out an anti-shoplifting system chainwide following a four-month test in three stores.The program is credited
TECHNOLOGY DRAWS A CROWD
TAMPA, Fla. -- A record number of retailers will be attending the MarkeTechnics show here this week, reflecting a surge of interest in technology that
LIGTH SWITCH
Bright lights may be crucial for showcasing products and luring customers into supermarkets, but they also use lots of energy. Now some farsighted managers
GREGERSON'S BATTLES COMPETITION
BOCA RATON, Fla. -- With only eight stores in northern Alabama, Gregerson's Foods is a David next to its Goliath-size competitors, which include Bruno's,
LOGGING IN THE HOURS
To make sure no labor is ever lost, retailers are turning to computers to help them schedule their staffs.New software is letting retailers use point-of-sale
INTERIM SOLUTIONS
The industry's fragile bottom line is lending weight to an emerging strategy of holding back from switching en masse to chlorine-free refrigerants.Two