When it comes to store brands, there are almost as many strategies as supermarket chains. Some companies support a store name, others choose an unrelated name. Still others use a combination of names in a multilevel...
There's a fairy tale in which a frog kissed by a princess turns into a prince. In today's supermarket, private-label products are playing the role of the prince. No longer relegated to economy class, many of today's...
ST. LOUIS -- In the point-of-sale realm, battery-operated action displays are a big selling point with retailers because they capture consumer attention and generate sales.For Anheuser-Busch here, that means ski-lift...
ST. LOUIS -- Since 1961, when Michelob first appeared in bottles, Anheuser-Busch here has used its packaging to build the image of the superpremium beer.This year, as the brand turns 100, new graphics featuring a...
When DowBrands designed its recent 4 million-piece to-home sampling program for its Smart Cleanser With Baking Soda and Smart Cleanser With Bleach, it settled on three-dimensional replica containers on a perforated...
The population may be maturing, but package design seems to be suffering from a case of arrested development, some observers say."Not much has been done to make packages easier to open, read, hold, handle for mature...
CINCINNATI -- Retail shipments are 20% ahead of 1994 and market share has jumped since the launch of a new brand identity for Jergens Naturals.The new brand name and graphics create a line identity for three varieties...
THOROFARE, N.J. -- Some companies viewed the nutritional labeling requirements that took effect last year as a major aggravation -- Cento Fine Foods, a distributor of Italian specialty foods here, saw it as an...
CHICAGO -- Bagged ready-to-eat cereals have been around for years, but never from a major national brand.Quaker Oats, however, sees bagged cereals as a growth opportunity. It has launched a value-priced line of six...
CINCINNATI -- Volume growth has exceeded expectations for the June relaunch of Lunch 'n Munch prepackaged snack/meal kits by Hillshire Farm here.New color-coded carton graphics designed by Lipson-Alport-Glass &...