Hallie Forcinio

Articles by Hallie Forcinio
PACKAGING THE BRAND 
When it comes to store brands, there are almost as many strategies as supermarket chains. Some companies support a store name, others choose an unrelated
NEW DIRECTIONS 
There's a fairy tale in which a frog kissed by a princess turns into a prince. In today's supermarket, private-label products are playing the role of
MICHELOB'S CENTENNIAL ATTIRE 
ST. LOUIS -- Since 1961, when Michelob first appeared in bottles, Anheuser-Busch here has used its packaging to build the image of the superpremium beer.This
ACTION DISPLAYS TO GENERATE AT THE REGISTER 
ST. LOUIS -- In the point-of-sale realm, battery-operated action displays are a big selling point with retailers because they capture consumer attention
PACKAGING COUNTS FOR SAMPLES, TOO 
When DowBrands designed its recent 4 million-piece to-home sampling program for its Smart Cleanser With Baking Soda and Smart Cleanser With Bleach, it
A DESIGN OPENING TO EASIER USE BY SENIORS IS URGED 
The population may be maturing, but package design seems to be suffering from a case of arrested development, some observers say."Not much has been done
JERGENS' SOAP WRAPPER LATHERS UP SALES 
CINCINNATI -- Retail shipments are 20% ahead of 1994 and market share has jumped since the launch of a new brand identity for Jergens Naturals.The new
REDESIGN AIMS FOR CONSISTENT LOOK 
THOROFARE, N.J. -- Some companies viewed the nutritional labeling requirements that took effect last year as a major aggravation -- Cento Fine Foods,
QUAKER BAG CEREALS CUT COSTS AND WASTE 
CHICAGO -- Bagged ready-to-eat cereals have been around for years, but never from a major national brand.Quaker Oats, however, sees bagged cereals as
EVERFRESH TO CHANGE FLASK BOTTLE AFTER DESIGN MET WITH CRITICISM 
CHICAGO -- A flask-shaped bottle for Everfresh juice drinks will be replaced with another drink-on-the-go design due to complaints that the container
NEW GRAPHICS ATTRACT KIDS, ORGANIZE COOLER 
CINCINNATI -- Volume growth has exceeded expectations for the June relaunch of Lunch 'n Munch prepackaged snack/meal kits by Hillshire Farm here.New color-coded
METALLIZED FILM HELPS COOKIES SHINE ON SHELF, STAY FRESH 
WOODBRIDGE, N.J. -- A stronger shelf appeal and longer shelf life convinced Sunshine Biscuit Co. here to switch from a clear co-extruded laminate film
KIWI FINDS FAST-TRACK PACKS REQUIRE TEAMWORK 
DOUGLASSVILLE, Pa. -- How long does it take to prepare for a new product launch? On a fast track 150 days is possible, as Kiwi Brands proved with its
LIPTON DEVELOPS NEW WRAP FOR TEENS 
SOMERS, N.Y. -- In pursuit of dominant share in the fast-growing $1.8 billion ready-to-drink tea category, Pepsi Lipton Tea Partnership here has added
PASTENE HAS DESIGNS ON NEW, OLD CUSTOMERS 
WALTHAM, Mass. -- During a package redesign, brand managers tend to act like Goldilocks. They look for the design that's just right: Not enough change

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