Hallie Forcinio

Hallie
Forcinio
Articles
GREEN'S A STATE OF MIND FOR PACKAGERS 
These days, green is good for packaging."Green communicates a better-for-you image," said Barry Seelig, president of Apple Designsource Inc., a Manhattan-based
TWO FORCES SAID CHANGING PACKAGING 
CHICAGO -- To remain successful in coming years, brand marketers must select packaging that takes two major forces into account: the changing face of
MATERIAL PROGRESS 
The pace of change is picking up in every aspect of the consumer goods business, and packaging is no exception.Speed to market has become the new way
WIDER FOOD CONTACT SEEN FOR RPET 
Manufacturers have a new option for recycled polyethylene terephthalate containers, the use of which has been limited in holding food.It comes just in
RISING PACKAGE COSTS COULD HIT MARKETING 
Skyrocketing packaging costs are forcing brand marketers to be as creative as they can in controlling expenses. With consumer price increases hard to
2 MEDICINE CHEST STANDBYS CHANGING 
Two bits of Americana are disappearing from store shelves this month: Sucrets' tin and Listerine's glass bottle in the paper/ corrugated wrapper. Both
DANNON KID PACKS SUPPORT ENVIRONMENTAL FUND 
TARRYTOWN, N.Y. -- Relationship marketing has moved into the dairy case with Dannon Danimals, a six-pack of yogurt for kids. For every sale of the blended
ULTRA DAIRY: FAT'S OUT, FLAVOR'S IN 
YONKERS, N.Y. -- Body Wise 99% and 100% fat-free milks eliminate the fat but not the flavor, thanks to a high-temperature, short-time pasteurization process
A GUIDE TO RECYCLABILITY 
To help rigid container designers consider recycling factors, the Association of Postconsumer Plastic Recyclers has published "Design Guidelines for Plastic
SAVINGS IN VOLUME 
"Eco-friendly" packaging is beginning to pay off for brand marketers. Cost savings today stem chiefly from three areas: source reduction (using less material
CRAYON LID'S THE DRAW IN CEREAL PROMOTION 
MINNEAPOLIS -- Paperboard canisters topped with domed friction-fit lids in primary colors draw attention to a crayon promotion General Mills is using
MICROWAVE SUSCEPTOR LAUNCHED 
A new microwave susceptor being launched by A.D. Tech., Taunton, Mass., is designed to improve browning and crisping of food without charring the package.
JOINT EFFORTS TO PROMOTE THE LABEL 
The Nutrition Labeling and Education Act of 1990 requires more than a new label format. It also mandates educational efforts to explain the new label
BEHIND THE MAY 8=BALL? 
Ready or not, here comes nutritional labeling. As of May 8, most food products regulated by the Food & Drug Administration will be required to carry the
IDENTITY LINKED TO DESIGNER, MARKETER TEAMING 
PHILADELPHIA -- Creating sales-boosting brand identity is no accident.It's the product of respect and communication between designer and marketer, said

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