SURVEY ASKS: WHAT ATTRACTS SHOPPERS?
NEW YORK -- It's an advertiser's enigma: how to zap-proof TV ads. What makes a viewer stay tuned to a commercial instead of flipping to another channel?
THE PICTURE OF HEALTH
Supermarket pharmacy just keeps getting bigger. Since SN conducted its first State of the Industry Report in 1993, supermarket prescription sales, the
EXECUTIVES POLLED AT SIAL SHOW
PARIS -- A vast majority of executives polled at the SIAL trade show here support predictions that globalization of the food retailing business will be
OTC SURVEY
Pharmacists continue to recommend analgesics for over-the-counter use, although not quite as often as they did a year ago. Store brands are gaining the
A ONE-STEP RESPONSE
The biggest reason supermarket companies are adding pharmacy departments is to provide a one-stop-shopping experience for their customers. Supermarket
OTC SURVEY
Supermarket pharmacists are making more recommendations of cough, cold, allergy and flu products than they used to. These recommendations are also more
ASSESSING DIFFERENCES
Multitier pricing is the major obstacle standing in the way of better relations between pharmaceutical manufacturers and supermarket pharmacists, according
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