James Tenser

James
Tenser
Articles
NFBA INTRODUCES ITS NEW NAME AND LOGO 
CHICAGO -- The National Food Brokers Association opened a big new chapter here last week when it formally unveiled its new logo and new name, the Association
THE FUTURE OF DATA BUSINESS: DECISION-SUPPORT? 
SCHAUMBURG, Ill. -- The drive to leverage information technology to gain a competitive advantage is prompting huge changes, both for retailers and for
RETAILERS TAKING MORE CONTROL OF IN-STORE SAMPLING EVENTS 
With the popularity of in-store sampling soaring among brand marketers, retailers across the country are taking more control over the practice. Sampling
MORE DOLLARS BEING AIMED AT TRADE PROMOTION: SURVEY 
WILTON, Conn. -- More brand money, and more authority to spend it, is flowing toward account-centered marketing activity, say the authors of a new survey
SERVICE CHARGE 
What a difference a couple of years can make in the Efficient Consumer Response-driven 1990s.In 1994 it was big news when brand marketers such as Lever
10 REASONS COMPANIES OUTSOURCE 
The outsourcing trend is much bigger than just the merchandising service business.The Outsourcing Institute, New York, defines the practice as "the strategic
CPI GIVES SALESPEOPLE CATEGORY ANALYSIS TOOL 
SKILLMAN, N.J. -- Consumer Products Inc. here is equipping its salespeople with a software tool that enables them to perform detailed category analyses
DRYPERS IS VYING FOR SPACE, DISTRIBUTION 
HOUSTON -- Drypers Corp. here is slugging it out with the big boys in the disposable diaper category this month, as it rolls out a revamped product line
POLLS CONCUR: SPENDING IS FLOWING TO THE TRADE 
New research from three separate organizations sheds light on the increasing influence of trade marketing on promotion spending.In recent weeks A.C. Nielsen,
MAGAZINE VENDORS VIE FOR CATEGORY MANAGEMENT 
Retailers who have benefited from the recent magazine industry consolidation may soon witness even more changes, as vendors look to develop new category
VENDORS PAYING A HIGH PRICE TO BE CATEGORY CAPTAINS 
NEW YORK -- A darker reality may lie beneath the bright possibilities that category management is bringing to trade relations.A handful of retail chains
KRAFT STEPPING UP ITS ECR AGENDA 
CHICAGO -- Kraft Foods, Northfield, Ill., is pursuing broad and ambitious goals for implementing Efficient Consumer Response programs.A key objective
ITALY'S BARILLA COMES TO U.S. PASTA MARKET 
NORWALK, Conn. -- Barilla, Europe's largest brand of pasta, is mounting a frontal assault on America's fragmented pasta market.The U.S. marketing arm
POP DRIVES EXPANSION FOR JANE COSMETICS 
CORONADO, Calif. -- Sassaby Cosmetics has made point-of-purchase displays the central communications medium for its two-year-old Jane Cosmetics brand.The
MORE WITHDRAWALS IN THE COUPON WARS 
BUFFALO, N.Y. -- The giant sucking noise now emanating from upstate New York could be the sound of millions of coupons being removed from area markets

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