Supermarket News

James Tenser

Articles by James Tenser

CHICAGO -- The National Food Brokers Association opened a big new chapter here last week when it formally unveiled its new logo and new name, the Association

THE FUTURE OF DATA BUSINESS: DECISION-SUPPORT?

SCHAUMBURG, Ill. -- The drive to leverage information technology to gain a competitive advantage is prompting huge changes, both for retailers and for

RETAILERS TAKING MORE CONTROL OF IN-STORE SAMPLING EVENTS

With the popularity of in-store sampling soaring among brand marketers, retailers across the country are taking more control over the practice. Sampling

MORE DOLLARS BEING AIMED AT TRADE PROMOTION: SURVEY

WILTON, Conn. -- More brand money, and more authority to spend it, is flowing toward account-centered marketing activity, say the authors of a new survey

SERVICE CHARGE

What a difference a couple of years can make in the Efficient Consumer Response-driven 1990s.In 1994 it was big news when brand marketers such as Lever

10 REASONS COMPANIES OUTSOURCE

The outsourcing trend is much bigger than just the merchandising service business.The Outsourcing Institute, New York, defines the practice as "the strategic

CPI GIVES SALESPEOPLE CATEGORY ANALYSIS TOOL

SKILLMAN, N.J. -- Consumer Products Inc. here is equipping its salespeople with a software tool that enables them to perform detailed category analyses

DRYPERS IS VYING FOR SPACE, DISTRIBUTION

HOUSTON -- Drypers Corp. here is slugging it out with the big boys in the disposable diaper category this month, as it rolls out a revamped product line

POLLS CONCUR: SPENDING IS FLOWING TO THE TRADE

New research from three separate organizations sheds light on the increasing influence of trade marketing on promotion spending.In recent weeks A.C. Nielsen,

MAGAZINE VENDORS VIE FOR CATEGORY MANAGEMENT

Retailers who have benefited from the recent magazine industry consolidation may soon witness even more changes, as vendors look to develop new category

VENDORS PAYING A HIGH PRICE TO BE CATEGORY CAPTAINS

NEW YORK -- A darker reality may lie beneath the bright possibilities that category management is bringing to trade relations.A handful of retail chains

KRAFT STEPPING UP ITS ECR AGENDA

CHICAGO -- Kraft Foods, Northfield, Ill., is pursuing broad and ambitious goals for implementing Efficient Consumer Response programs.A key objective

ITALY'S BARILLA COMES TO U.S. PASTA MARKET

NORWALK, Conn. -- Barilla, Europe's largest brand of pasta, is mounting a frontal assault on America's fragmented pasta market.The U.S. marketing arm

POP DRIVES EXPANSION FOR JANE COSMETICS

CORONADO, Calif. -- Sassaby Cosmetics has made point-of-purchase displays the central communications medium for its two-year-old Jane Cosmetics brand.The

MORE WITHDRAWALS IN THE COUPON WARS

BUFFALO, N.Y. -- The giant sucking noise now emanating from upstate New York could be the sound of millions of coupons being removed from area markets