Jim Karolefski

Jim
Karolefski
Articles
Changing Habits 
The middle ground reportedly is eroding in the oral care category. Retailers report sales movement is either toward higher-priced niche items or down
Home Pro: Oral Care Replaces Trip to Dentist 
There is growing evidence that more consumers are attempting to replace a dental office visit with oral care products sold on store shelves. Specifically,
Blu Skies Ahead 
As a successor to the DVD format, Blu-ray is still in its infancy at supermarkets. When Blu-ray first hit store shelves, the buzz surrounding the format's
Blu-ray Anti-Theft Measures and Next-Generation Kiosks 
Consumer theft is a big issue with today's entertainment media, including Blu-ray discs. Seeking to combat this is the Entertainment Merchants Association,
No Sweat 
Clinical-strength antiperspirants are exuding the sweet smell of sales success in supermarkets' health and beauty care departments. In a category that
Clinical-Strength Antiperspirants Branching Out 
Here are some category extensions and marketing angles that clinical-strength antiperspirants might have a future stake in: Private Label: Clinical-strength
Coming Soon 
New products are the lifeblood of the supermarket, and natural cosmetics are no exception. Experts say shoppers will be looking for products that have
Natural Wonders 
Supermarkets are positioned to take advantage off the masstige segment of the cosmetics category with mineral-based products.
Digital Payback 
As technology has changed how people listen to music and take photographs, supermarkets are seizing the opportunity to meet the digital buying needs of
Digital Conversion Made Easy 
Analog users still have a few months to convert to digital, and the government and supermarkets are willing to help. The Federal Communications Commission
Automated Blu-Ray Rentals 
While automated DVD rental kiosks have become a fixture in many U.S. supermarkets, Blu-ray Discs are not yet widely available in them. For example, Redbox
Blu Christmas 
Blu-ray Disc has emerged as the winner in the long struggle to succeed the standard DVD format and, as a result, the coming fourth quarter presents new
Pharmacists Provide Relief for Aches and Pains 
Here's a typical scene: While enduring severe heartburn, shoppers belly up to the stomach care section of the HBC aisle. They are confronted by a dizzying
STOMACH CRUNCH 
Rx-to-OTC switches in the stomach care category bring additional sales, but they can sometimes be hard for food retailers to digest, given restricted

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