John Karolefski

John
Karolefski
Articles
SUPER CAN-DO 
Price Chopper intercepts shoppers the old-fashioned way: It feeds them.The 104-store retailer, based in Schenectady, N.Y., conducts some 500 sampling
SAMPLING THE FIRMS 
Whom do you trust?For retailers, the question is no game. While Price Chopper touts the benefits of operating an in-house program, most retailers prefer
PARTNERING FOR LOYALTY 
Over the years, product manufacturers have had limited involvement in card-based frequent-shopper programs. Proponents of loyalty marketing have long
COUPON SABOTAGE 
What's next for Internet coupons?The well-publicized instances of counterfeiting a few months ago prompted some retailers to announce that they would
KEEPING IT IN-HOUSE 
Almost any IT executive at a retailer will tell you that software development is not the company's mission in life -- not its real expertise. Retailers
PRIVATE-LABEL SCENARIOS 
Supermarket retailers have a good idea of what motivates shoppers to buy certain products rather than competing brands today. But how about over the next
NO KIDDING 
Children's video on DVD is poised for a growth spurt.While supermarket sales of mainstream hits and catalog titles have led the crossover to DVD, retailers
THE NEW BALANCING ACT 
It was a little more than a year ago -- July 30, 2002, to be exact -- when President Bush signed the Sarbanes-Oxley Act into law, thereby throwing a new
THE NEW CATEGORY CAPTAIN 
Category captains -- manufacturers who take a lead role in setting up shelf planograms and assortments for their categories, covering both their brands
SYNCHRONIZING DSD 
The pressure is on direct-store delivery, but relief may be on the way in the form of standardized electronic communications between retailers and manufacturers.DSD,
GETTING THE MESSAGE ACROSS 
A successful in-store media campaign runs deeper than just what's out on the floor. Retailers want more communication between headquarters and stores
PUMPING UP THE PROMO 
Food retailers who build gas stations next to their supermarkets realize that, unlike the conventional gas outlet, they have a fully stocked food store
GROWING PAINS 
Children's DVD is starting to grow up as a category in supermarkets.As perhaps the last genre to achieve success in the DVD format, the children's segment
CONVERGING TECHNOLOGIES 
Improvements in loss prevention technology may be coming just in time for the supermarket industry.Not only are individual applications getting better,
SPRING FLICKS 
Spring will be a welcome relief from an especially cold winter in most parts of the country. But, as some big titles are released and the Easter selling
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