Judy Corcoran

Articles by Judy Corcoran
INSTANT ACTION 
Retailers can look forward to a higher level of merchandising sophistication in instituting their prepaid phone card programs this year.A more developed
HEADING HOME: SPEED SCORES 
The impulse nature of nonfood and its often long buying cycle raise questions about the viability of nonfood products sold through the evolving consumer-direct
ANIME ANIMUS 
Although Japanimation or Anime, a unique style of animation from Japan, offers potential for new video business, selling it to supermarket video buyers
DISPLAY'S THE THING 
As demonstrated by fourth-quarter video sell-through sales, splashy and provocative point-of-purchase displays do move units.Retailers surveyed by SN
RETAILERS ANSWERING PHONE CARD CALL CAREFULLY 
Supermarkets are proceeding cautiously into the world of phone cards.Because some chains have been burned by useless phone cards from vendors that suddenly
RETAILERS DEVELOPING CONVENIENCE AS FILM ANGLE 
Mass merchants and drug chains present stiff competition for supermarkets when it comes to film processing, but for many consumers, the convenience of
CHARACTER-LICENSED PRODUCTS: A HOT PROPERTY 
Opportunities abound in the big business of entertainment- and character-licensed merchandise.This holiday season will be no exception, as supermarkets
GADGETS SEEN AS HOOKS FOR IMPULSE BUYING 
Kitchen gadgets are merchandised as impulse, convenience items for supermarket shoppers, according to most general merchandise executives. But the category,
SAFEWAY SET TO PUT LABEL ON MAGAZINE 'FRESH IDEAS' 
OAKLAND, Calif. -- This fall Safeway will introduce "Fresh Ideas," a for-sale-at-checkout magazine with exclusive editorial about the chain and the products
EXHIBIT HERALDS PROSPECTIVE LICENSES 
NEW YORK -- From the sheer number of properties shown at the Licensing 96 Show, retailers can expect a fresh wave of licensed products to hit the market
WRONG NUMBERS 
So far, prepaid phone cards aren't selling as often as milk and eggs in supermarkets. But retailers are looking to get their fair share of this booming
RETAIL EXPOSURE CALLED KEY TO SPORTS LICENSING 
NEW YORK -- Retail exposure is viewed as critical to growing sports licenses, said executives from leading licensing firms during the Annual International
SELL-THROUGH VIDEOS CAN OFFER RETAILERS TIE-IN OPPORTUNITIES 
It's a given for many retailers that big sell-through hits simply peddle themselves. But titles such as "Forrest Gump," "Cinderella" and "The Lion King"
OLYMPIC METTLE 
Of all the records broken at this summer's 1996 Olympic Games in Atlanta, its tally of licensing revenues may be the most astonishing.Corporate sponsorship
RETAILERS PLAN FOR UPCOMING VIDEO SHOWS 
It's video showtime again.Following on the heels of the Food Marketing Institute convention, held in Chicago May 5 to 8, is the Electronic Entertainment

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