INSTANT ACTION
Retailers can look forward to a higher level of merchandising sophistication in instituting their prepaid phone card programs this year.A more developed
HEADING HOME: SPEED SCORES
The impulse nature of nonfood and its often long buying cycle raise questions about the viability of nonfood products sold through the evolving consumer-direct
ANIME ANIMUS
Although Japanimation or Anime, a unique style of animation from Japan, offers potential for new video business, selling it to supermarket video buyers
DISPLAY'S THE THING
As demonstrated by fourth-quarter video sell-through sales, splashy and provocative point-of-purchase displays do move units.Retailers surveyed by SN
EXHIBIT HERALDS PROSPECTIVE LICENSES
NEW YORK -- From the sheer number of properties shown at the Licensing 96 Show, retailers can expect a fresh wave of licensed products to hit the market
WRONG NUMBERS
So far, prepaid phone cards aren't selling as often as milk and eggs in supermarkets. But retailers are looking to get their fair share of this booming
OLYMPIC METTLE
Of all the records broken at this summer's 1996 Olympic Games in Atlanta, its tally of licensing revenues may be the most astonishing.Corporate sponsorship