Judy Corcoran

Judy
Corcoran
Articles
'ROCKY' SCORES A KO AT ALBERTSON'S 
BOISE, Idaho -- Albertson's here is aggressively marketing all five "Rocky" videos, which were released with a suggested retail price of $9.99.The retailer
ESSAY CONTEST SPONSORED BY TRADE PARTNERS 
SALISBURY, N.C. -- Food Lion here and Sports Illustrated for Kids magazine have joined forces to nominate the "MVP," the most valuable parent of the year,
KIDS' MAGAZINES ARE SHOWING GROWN-UP VALUE 
The value of merchandising kids' magazines in supermarkets is well illustrated by how suppliers are using these publications to reach young people, who
FUJI VIDEOTAPES, TV GUIDE ARE STAGING A JOINT SUCCESS 
ELMSFORD, N.Y. -- Fuji consumer videotapes here and TV Guide have teamed up to offer supermarkets, the largest channel of distribution for both, a multilayered
WILL OLYMPICS SNAP THE SPORTS TAPES SLUMP? 
Supermarket video retailers have the opportunity to capitalize on the summer Olympics, which begin July 19, with a wave of tie-in releases to bolster
TROPICANA, MEIJER JOIN IN 'APOLLO 13' LINKUP 
In one of the more elaborate uses of account-specific promotional phone cards to date, Tropicana Pure Premium juice teamed with Meijer Inc.'s supercenters
THE SHAPE OF THINGS TO COME 
How do you attach a phone card to a fresh ham? Or a spice bottle, for that matter?Field Packaging Brands, Owensboro, Ky., found a solution to this dilemma
17 USES FOR PHONE CARD TECHNOLOGY 
Promotional prepaid phone cards, which have been in the U.S. marketplace for the past five years, are gaining popularity among brand marketers. But most
A CARDLESS CARD 
How do you attach a phone card to a fresh ham? Or a spice bottle, for that matter?Field Packaging Brands, Owensboro, Ky., found a solution to this dilemma
TROPICANA, MEIJER IN 'APOLLO 13' LINKUP 
In one of the more elaborate uses of account-specific promotional phone cards to date, Tropicana Pure Premium juice teamed with Meijer Inc.'s supercenters
FUJI, TV GUIDE STAGING A JOINT SUCCESS 
ELMSFORD, N.Y. -- Record More Profits, a multilayered cross-promotion between Fuji consumer videotapes and TV Guide, is a hit in supermarkets, mass merchants,
PRICING RECEIVES RAVE REVIEWS 
Many suppliers are giving two thumbs up to videos priced under $10."With these lower-priced videos, I see our penetration in supermarkets expanding,"
CHEAP THRILLERS 
A new slate of sell-through videos priced under $10 are hitting supermarket shelves in record numbers from nearly every major studio.Though titles priced
FAMILY CIRCLE'S SAMPLE THIS TO RESUME 
NEW YORK -- Family Circle magazine, now published by Gruner & Jahr Publishing here, continues its popular Sample This program this year in supermarkets
INTERACTIVE SHELF DEVICE WARMS CAMPBELL'S SALES 
CAMDEN, N.J. -- In the never-ending battle for precious display space and visibility in supermarkets, Campbell Soup Co. here has a new way to knock the

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