The Grocery Manufacturers Association and Food Marketing Institute are targeting moms, Hispanics and African Americans with a national consumer education campaign launched Monday to boost awareness of the voluntary Facts Up Front nutrient-based labeling initiative, initially announced in 2011.
Sean McBride, formerly Former EVP, communications and membership services for the Grocery Manufacturers Association, has left GMA to reconstitute his public relations and consulting firm, DSM Strategic
Communications & Consulting, and serve as Counselor at Edelman Public Relations.
The Grocery Manufacturers Association and 27 other trade associations, groups and organizations representing food producers, farmers and manufacturers have launched the Coalition for Safe Affordable Food to advocate a federal GM labeling solution that would require a label on GM foods, but only if the FDA determines that there is a health or food safety risk.
H-E-B will kick off its Texas Best contest, to find unique grocery items from local suppliers, with a Super Bowl commercial starring former Dallas Cowboys quarterback Troy Aikman, according to reports.
Eighty Midwest pharmacies are taking part in a study aimed at improving patient outcomes by having specially trained pharmacists conduct free flu and strep throat tests, and in some cases fill matching prescriptions under a collaborative practice agreement with physicians.