Karen DeMasters

Karen
DeMasters
Articles
SCHOOL RULES 
Retailers are making the grade this summer with healthy-positioned back-to-school products.Until recently, the health and wellness trend aimed primarily
FIZZLED OUT 
More and more, Coke isn't the real thing anymore. Nor are Pepsi, Sprite and other mainstream sodas.Recent reports that sales of cola and other sweetened
VIVA TEQUILA 
Jimmy Buffett's popularity notwithstanding, margaritas and their chief ingredient, tequila, have not had a large following until recently.Now, bars and
SUGAR-FREE HIGH 
Americans are looking in the mirror, and many do not like what they see. One compromise they're apparently willing to make is turning to dietetic, sugar-free
SUGAR-FREE HIGH 
Americans are looking in the mirror, and many do not like what they see. One compromise they're apparently willing to make is turning to dietetic, sugar-free
JUNK-LESS FOOD 
Facing government scrutiny and a growing diet-conscious public, retailers are making room on their shelves for more healthy-for-you salty snacks.This
STRONG ROOTS 
Mad cow disease may be on the minds of many mainstream supermarketers and beef industry executives, but for purveyors of organic products, such as New
STRONG ROOTS 
Mad cow disease may be on the minds of many mainstream supermarketers and beef industry executives, but for purveyors of organic products, such as New
ACID REFLUX 
The citrus juice category is finding its glass half empty.Low-carb diets and a record-setting crop in both Florida and Brazil have left too many oranges
ACID REFLUX 
The citrus juice category is finding its glass half empty.Low-carb diets and a record-setting crop in both Florida and Brazil have left too many oranges
SUPER BOWL 
Supermarkets are quickly shedding their holiday focus and are already suiting up for the next big event: Super Bowl XXXVIII.Many Super Bowl parties have
BUMP AND GRIND 
Coffee and tea are beverages that defy the demand for convenience. While everything else is geared to on-the-go consumption, shoppers remain more than
RETAILERS SEE EXPANSION IN STORE BRANDS 
Store brands have steadily taken over more space on supermarket shelves and accounted for larger percentages of sales during the past 20 to 25 years,
TRICK OR SWEETS! 
Although candy sales in some geographic areas were hampered last Halloween by the events of Sept. 11, supermarket retailers and candy experts are predicting
HIGH WATERMARK 
Bottled water is currently the best-performing beverage segment and one of the leaders in sales growth of all the Center Store categories, according to
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