CALL TO ACTION
Sales of prepaid long-distance calling cards in supermarkets are growing as the products are increasingly accepted by mainstream consumers. Supermarkets
UNTRIED CONNECTIONS
Emerging prepaid products offer supermarkets the chance to offer grocery shoppers new services.Although few supermarkets have experimented with prepaid
HOT PROPERTIES?
NEW YORK -- When it comes to investing in licensed properties this season, supermarket buyers will tread cautiously on rather uncertain ground.This follows
PERFECT PARTNERS
Licensed snack food brands made into children's learning books that are merchandised in the cereal or candy aisle sounds like the perfect synergy between
PREPAID OUTLOOK
Winn-Dixie Stores, Jacksonville, Fla., and Ralph's Grocery Co., Compton, Calif., may be at the vanguard of the next big breakthrough in prepaid telecommunication
FUTURE IMPACT
When it comes to anti-aging products, supermarkets are already feeling the effect of the baby boomer glut. This group is already dictating the direction
SECURING THE SALE
Activation at the point-of-sale has allowed food retailers to move prepaid calling cards out of secured areas onto the main selling floor for increased
THE SALE SPIN
Research shows that most people are first exposed to prepaid phone cards through giveaways. Such premiums have proved critical in promoting the concept
TAPPING LONGEVITY
Through such nonfood concepts as Do-It-Yourself Health, supermarkets are tapping the 75 million people 37 to 53 years old who have one trait in common,
Sponsored by: Tyson Deli
