TARGET CONSUMER
The more you know about your customer, the more successful your marketing campaign, it stands to reason. It is wasted effort to stuff a customer's mailbox
LEVERAGING IT
Developing cohesive technology strategies in the wake of mergers and acquisitions will continue to be one of the biggest challenges facing supermarket
TRANSACTION THROUGHPUT
Fees for processing electronic payments continue to take a big bite out of profits, but retailers need to offer customers a wide array of payment options