Mark Hamstra

Supermarket News
Is seafood catching on? 
Fish and fitness converge as consumers increasingly seek out healthy meal options.
Gluten-free: There’s a lot to digest  1
Amidst an abundance of new gluten-free product, some retailers are seeing a shift in demand.
Millennials pick their gluten-free favorites 
When it comes to selecting gluten-free products, Millennials tend to do extensive product research online, and then become devotees of the brands that meet their needs.
Merchandising produce away from the crowd 
Produce displays drive impulse sales anywhere in the store, either alone or as part of meal solutions.
Marketer of the Year is a unifying force at Hy-Vee 
SN’s 2016 Marketer of the Year, Donna Tweeten, manages Hy-Vee’s core message across the marketing landscape.
Branding is key to Hy-Vee’s success 
With its diverse array of store offerings and marketing platforms and its localized operating structure, Hy-Vee faces a never-ending challenge in maintaining a consistent brand message.
Sports marketing helps Hy-Vee launch in Twin Cities 
Sports-related tie-ins have long been an important component of Hy-Vee’s marketing strategy, and lately they’ve taken on an even bigger role.
Balancing autonomy with consistency at Hy-Vee 
Speaking with a unified voice across various media and communications channels can be challenging at any company, but it includes an extra layer of complexity at Hy-Vee.
The New Consumer: Hy-Vee speaks Millennial 
The Millennials have arrived, and Hy-Vee heard them coming a long time ago.
Disruptors 2015: Jason Hart, Aldi U.S.  1
Jason Hart is proving that good things can come in small — and store brand — packages.
Disruptors 2015: Wes Schroll, Fetch Rewards 
Wes Schroll runs Fetch Rewards, a company that seeks to leverage the built-in features of mobile phones to create a shopping experience with the immediacy and connectivity that Millennials have come to expect.
Disruptors 2015: Matt Wadiak, Matt Salzberg and Ilia Papas, Blue Apron 
While food retailers continue to struggle figuring out how to make online grocery ordering more convenient for their customers and profitable for themselves, Blue Apron has already taken it to the next level.
Retailers carve specialty meat items for tailgating 
Meat departments at Festival Foods, Rouses and more are using tailgating promotions to boost sales this football season.
How suppliers are spurring sales 
Retailers’ supplier partners are inciting trial and improving sales with an array of strategies ranging from product innovations geared to specific consumer sets.
Butternut and beyond: Culinary versatility, attractive displays propel winter squash sales 
No retailer’s fall produce department is complete without a colorful display of seasonal squashes, even if some of the most interesting-looking varieties are the least popular among consumers.
Penton Media Food Group and Related Sites

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