Robert McMath

Robert
McMath
Articles
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A look at the two sets of inserts in our daily Gannett paper recently indicate that brand extensions are the "thing" of the moment -- and that real basic
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I recently had the opportunity to listen as a product development team analyzed the new Pop Tarts brand extension from Kellogg's Pop Tarts Crunch Cereal.
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W hen Procter & Gamble enters a new category, it is always worth taking notice. Such is the case with P&G's new Fit Produce Rinse. Packaged in a 12 fluid
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There are 34 million kids in the United States, ages 4 through 12, with $60 billion of their own to spend annually. Two-thirds of the income is spent
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Attendees at the July Fancy Food Show in Javits Center in New York saw a growing number of what used to be considered ethnic foods, but which are now
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It was perhaps only a matter of time before Kraft General Foods would get into the act with a Maxwell House version of a "tea bag" full of coffee. The
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One of America's marketing disappointments has long been the inability of U.S. manufacturers to sell food in tubes. In Europe, it is done successfully.
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While Kao, the Japanese company behind the new Jergens Refreshing Body Shampoo System, hasn't asked me, I am troubled by the expenditures the two partners
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How many times have you gone to a restaurant, enjoyed what you ate and wished you could achieve the same result at home?Foods lifted from restaurant menus

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