Russell Shaw

Russell
Shaw
Articles
EGG CAMPAIGN TO ROLL OUT; EX-SURGEON GENERAL ENLISTED 
ATLANTA -- Within the next few months, a new egg promotion campaign featuring former Surgeon General C. Everett Koop will break in stores, its goal being
CHILLED INDUSTRY URGED TO STRESS CONVENIENCE 
ATLANTA -- Marketers of prepared foods and the supermarkets they sell them to need to do a better job of marketing the convenience advantages of these
CONVENIENCE SAID TO OUTWEIGH NUTRITION IN U.S. EATING HABITS 
ATLANTA -- Changes in the eating habits of Americans are being driven far more by a need for convenience than concerns about nutrition.That is according
CHILLED FOODS SEEN TAKING SALES AWAY FROM FROZENS 
ATLANTA -- Daniel Evans, chief executive officer of Bob Evans Farms, Columbus, Ohio, says sales of refrigerated foods in supermarkets will continue to
SEEING POULTRY TREND CALLED KEY 
ATLANTA -- Supermarkets need to give more thought to changes in chicken-consumption patterns, according to Buddy Wray, chief operating officer of Tyson
EDUCATE, THEN IRRADIATE, PANEL TOLD 
ATLANTA -- If you are thinking about selling irradiated chicken, it is essential to educate your consumers and your employees about the pathogen-killing
RETHINKING THE FUNDAMENTALS 
Wholesalers must look inward, as well as outward, to take best advantage of the industry's Efficient Consumer Response initiative.The opportunity for
WHOLESALE CHANGES 
When it comes to Efficient Consumer Response, the majority of wholesalers and retailers agree on one thing: It's time for the independent sector to get
THE FIRST STEP: TALK 
For independent retailers looking to proceed down the road to Efficient Consumer Response, the best first step may have nothing to do with investing in
FOLLOWING THE SIGNS 
This is the age of high-tech in-store marketing. But there's still plenty of life in one of the oldest, simplest and most often used tools of in-store
CHILLING PROSPECTS 
For independent retailers, meeting the refrigerants challenge could prove especially daunting. The basic issues confronting large chains and independents
SHELF TECHNOLOGY: IT'S ALL THE TALK 
Creativity in today's shelf programs means more than tear-off pads.Brand marketers are excited about several new programs that add a level of technical
PUTTING STOCK IN AUTOMATION 
Automation is king when it comes to warehouse distribution.In a bid to streamline warehousing and distribution practices so as to increase accuracy and
THE MESSAGE IS IN THE MEDIA 
As store brands continue to increase in unit and dollar sales in supermarkets, brand marketers are relying more on a variety of in-store electronic media
PALLETS THAT BRING RETURNS 
The search for a more durable solution to the industry's long-standing pallet problem is yielding deliverable results.For upstream distribution between

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