Sarah Mulholland

Sarah
Mulholland
Articles
AD SPOTS TARGET UPSCALE CONSUMERS 
CHARLESTON, S.C. -- Piggly Wiggly Carolina Co. here has plans to extend an advertising campaign geared toward the upscale consumer in the Florence, S.C.,
NACS COMBATS NEW ANTI-SMOKING ACT 
ARLINGTON, Va. -- The National Association of Convenience Stores (NACS) here has come out against the proposed Youth Smoking Prevention and Public Health
WINE SHOP WILL STAND APART ON LONG ISLAND 
DANBURY, Conn. -- Stew Leonard's, the three-store independent retailer here, has plans to open a freestanding wine shop on Long Island, in the suburbs
CPGS REFLECT CONVENIENCE TREND 
Consumer packaged goods manufacturers, who have defined the tone and texture of supermarket shelves during the past half century, have also spent these
WHOLE HEALTH MOVEMENT CHANGES THE INDUSTRY 
In 1952, the family doctor was smoking Kools. In 2002, the local grocer dispenses wisdom on anything from whole grains to hypertension. A lot has happened
IN THE CARDS 
Selling consumer packaged goods is not a high-tech art. However, bright signage and flashy pricing may no longer be enough in the two-front war against
CUB FOODS TARGETS HISPANICS WITH NEW INITIATIVE 
STILLWATER, Minn. -- Cub Foods here, the retail division of the Eden Prairie, Minn.- based Supervalu, has committed to a new Hispanic marketing initiative
IRI: 'MALTERNATIVE' SALES REACH $343 MILLION 
SCHAUMBURG, Ill. -- Beverages accounted for three of the five fastest-growing food and beverage categories in 2001, according to a recent study by ACNielsen
NOSTALGIA, VALUE AFFECT CPG BUYING CHOICES 
WASHINGTON -- Seventy-six percent of consumers take a product's brand name into account before purchasing, and 49% report that a familiar brand name was
IGA, CPGS PREPARE FOR SUMMER PROMO 
EAU CLAIRE, Wis. -- Local IGA retailers have already begun preparing Center Store aisles for next month's annual Country Jam, a musical festival sponsored
FRITO-LAY DIPS INTO HISPANIC MARKET 
ANAHEIM, Calif. -- Hispanic consumers at Jax Markets here are responding to marketers' attempts to capture this rapidly growing demographic, according
STANTON: FUN FOOD TREND ON UPSWING 
CHICAGO -- According to John L. Stanton, professor of food marketing at St. Joseph's University, Philadelphia, the candy industry has set the standard
IRI: MILD WINTER HURT SOME CPG SALES 
CHICAGO -- Consumer packaged goods sales are sensitive to the cold, or the lack thereof, according to a recently released report from Information Resources
A NOVELTY APPROACH 
The summer is upon us, and retailers are preparing their candy sets for the last day of school. When targeting children in the Center Store, many find
FOOD LION, CAROLINA BEVERAGE INTRODUCE CHEERWINE SWIRL 
SALISBURY, N.C. -- Food Lion here is collaborating with the Carolina Beverage Corp., makers of Cheerwine soft drinks, also based here, to offer consumers

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