Susan Zimmerman

Susan
Zimmerman
Articles
DESIGNS ON GROWTH 
In the supercompetitive 1990s, store design is giving many retailers a much-needed competitive edge.Design and layout that enhance the shopping experience
EASING THE SHOPPER'S WAY 
It's a new technology-driven world for supermarket shoppers.From frequent-shopper programs to paperless electronic coupons to full-service banking, technology
TAKING THE INITIATIVE 
Efficient Consumer Response again will be the main topic of conversation at the Food Marketing Institute's annual convention in Chicago this week. But
RETAILERS WARNED, REMEMBER THE 'C' IN ECR 
Technology may be a driving force in reinventing the supermarket experience, but two consumer experts warned retailers not to get so caught up in technology
A VOICE FOR WHOLESALERS AND INDEPENDENTS 
Wholesalers and independents have unique concerns about Efficient Consumer Response, and a joint-industry task force hopes to address some of those issues.The
THE CAUSE - AND ITS EFFECTS 
The supermarket industry will undergo more change in the next year than it has in the past decade.That, according to industry executives, will be the
MANAGING TO CHANGE 
Managing the technology of Efficient Consumer Response is complex, but many believe the human element is the far more difficult issue to address.For the
REBUILDING FOR THE FUTURE 
Business process re-engineering may not be much fun to go through. But it could be the necessary leap companies have to take to survive.In an era dominated
EDI'S EXPANDING ROLE 
Electronic data interchange is set to play a substantially expanded role in the industry's quest to automate data flow and cut costs.To date, most wholesalers,
GROSS REVENUES 
Some supermarket merchandisers are a bit hesitant to put a product called S.N.O.T. on their shelves. But they're only grown-ups, after all. What do they
SCARING UP BUSINESS 
Kids might not be trick-or-treating as much as they used to, but Halloween still scares up substantial candy sales for supermarkets.The holiday accounts
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