AVENTURA, Fla. — Top executives from IGA and Whole Foods Market last week urged wholesale bakers to emphasize innovative products that reflect an understanding of the needs of both the retailers and their consumers. “Commercial bakery products appear to be largely undifferentiated, and our independent retailers question how many suppliers are really necessary to supply their stores,” said Mark Batenic, CEO of IGA Inc., in remarks to the American Bakers Association ...

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