Hy-Vee’s regional and final contests this year have gotten a lot of attention from local press reporting on the event and profiling local winners and their cake creations. Amy's Enchanted Garden, the winning display. Byington said that Ruth Comer, assistant vice president of media relations, reaches out to newspapers, radio stations and news stations where the regional and final contests are held to promote the contest in the local community. As for the buzz this contest ...

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