Photo courtesy of Highland Park Market
Some independents situated in markets dominated by large chains have built themselves a solid competitive edge with scratch baking — and it’s serving them well. Indeed, some of them easily reach high single-digit total stores sales with their in-store bakery rings, and they give full credit to scratch coupled with top customer service. Doing at least some scratch baking gives a store panache, but what’s most important, retailers said, it enables them to offer more ...
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