"We’re diving headfirst into the pretzel craze,” says one retail bakery official.
Roll sales zoomed up in the last year as in-store bakeries added variety and new merchandising tactics. Total in-store bakery sales increased 8.3% from 2011 to 2013, according to a report just released by Mintel, a Chicago-based market research company, and other research indicates rolls played a big part. Sales of all kinds of rolls — dinner-type to a growing variety of hard rolls, including some hybrids — jumped 5% last spring over the same period a year earlier, and ...
SIGN IN TO ACCESS THIS ARTICLE
Registering for Premium Content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.