MONTVALE, N.J. — A&P participated in the Whole Grains Council’s first-ever National Whole Grains Sampling Day on April 4. So did Hy-Vee, Giant Eagle and other large chains. Not only was this the first official whole grains sampling day, it also marked the first time supermarkets participated to such a large extent in the Whole Grains Council’s promotions. Until recently, the council had concentrated on the foodservice arena to help promote whole grain products, ...
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