The days of plain white iced wedding cakes with floral décor are numbered. Most consumers are now asking for sculptured or tiered cakes that tout contemporary designs and sophisticated flavor profiles for both batters and fillings. Rolled fondant is an increasingly common cake-covering request at supermarket bakeries. Shaped fondant decorations are popular as well. Retailers must significantly alter their in-store bakery offerings or risk losing shoppers, according to Tony Byington, ...

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